Mobile Analytics
Measure Your Mobile Performance
Applications only drive higher revenues if advertisers can identify the users consuming those apps. Appworks, along with its partner Admob helps companies focused on identifying who the users are, what they do in the application, and what devices they are using.
Analytics provide application developers with granular insight into how users interact with applications, helping them identify user experience challenges and improve the overall performance of their applications.
Evaluate Your Traffic Sources
Our Mobile Analytics gives you the ability to compare the quality of your traffic by analyzing visitor us age information by the following traffic sources:
- Advertising partner or specific advertising campaign
- Search provider with detailed information on top keywords
- Referrals from other mobile sites and direct traffic to your mobile site
Achieve Your Mobile Goals
Our Mobile Analytics allows you to measure the goals specific to your mobile site or campaign.
For example, track the following metrics:
- The Percentage of visitors who downloaded an item from your site
- Conversion rates for all your advertising or marketing partners
- The percentage of visitors who logged into an account
Understand Your Visitors
As a mobile site owner, knowing who your visitors are and how they engage with your content is critical.
- Track the number of unique visitors, total visits, and pages consumed on your site
- Monitor user engagement metrics such as length and depth of visit.
- Identify the location of your visitors and the mobile operators and devices used to access your application
Improve Your Site Usage
Monitoring the performance and usage of individual pages on your mobile site will help you to optimize the needs of your mobile audience.
- Analyze page views, visit duration, and bounce rate for each page on your site
- See which pages your visitors land on when they arrive at your site
- Determine which pages have the highest exit rate
